For this Ciptadent commercial project, the client and director requested a clear product knowledge approach that effectively communicates the product’s key advantages. The oral cavity had to clearly show the benefits of the toothpaste ingredients, mint leaf extract and the cooling sensation of the Breath Zap formula, which helps eliminate bacteria and impurities while providing lasting freshness.
Together with my team, I created the 3D modeling of the toothpaste packaging, teeth, and oral cavity, followed by keyframe animation and rendering in Blender, and final compositing in After Effects.
Story summary from the commercial:
First date jitters? Turn it into a Fresh Day with Ciptadent Fresh MAXI COOL. The Blue Gel Technology from Japan and Breath Zap formula fight bacteria that cause bad breath, keeping your breath cool and clean for longer. Coolblast keeps it fresh and minty—perfect for daily confidence.
First date jitters? Turn it into a Fresh Day with Ciptadent Fresh MAXI COOL. The Blue Gel Technology from Japan and Breath Zap formula fight bacteria that cause bad breath, keeping your breath cool and clean for longer. Coolblast keeps it fresh and minty—perfect for daily confidence.
Here are several clips showing the behind-the-scenes process, before-and-after comparisons, and playblast viewport previews from the 3D software.
A glimpse of the storyboard concept behind the Ciptadent TVC
- Credits -
Agency: Bintang Pratama
Director: KL Khoo
Production: Restless Production Malaysia
PostPro: Mastermind Studio
Lead Animator: Benny3D
Animation House: sinergyanimation
Lead Animator: Benny3D
Agency: Bintang Pratama
Director: KL Khoo
Production: Restless Production Malaysia
PostPro: Mastermind Studio
Lead Animator: Benny3D
Animation House: sinergyanimation
Lead Animator: Benny3D
