In this commercial, the brief was to create clean, clear packaging visuals that strongly highlight the brand.
We developed a 3D animation of the product window, revealing the product emerging through a peeling yuzu lemon skin, symbolizing freshness and gentle cleansing. The visual language also illustrates how the liquid soap works to eliminate bacteria and germs, while showcasing key ingredients such as DPC and multivitamins B3, E, and C.
To reinforce the protection message, we designed CG bubbles, including heart-shaped bubbles, representing care and skin protection. The final shot brings everything together with the full packaging range across different variants.
A fun and rewarding project translating functional benefits into clear, engaging visuals. ✨
Here are some storyboard frames, animation clips, and a side-by-side comparison between the 3D software playblast viewport and the final released version online.
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- CREDITS -
CLIENT: PT. KAO indonesia
TITLE: TVC Biore Segar Berenergi
DURATION: 30s
DIRECTOR: Peter Manus
AGENCY: Dentsu
PH: Meraki
POST PROD: Cutshop
CLIENT: PT. KAO indonesia
TITLE: TVC Biore Segar Berenergi
DURATION: 30s
DIRECTOR: Peter Manus
AGENCY: Dentsu
PH: Meraki
POST PROD: Cutshop
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