For this project, we were briefed to create 3D animation and motion design for Soklin Liquid.
The main visual challenge was to communicate the product’s key benefit: its ability to remove stains deep into the fabric fibers. To achieve this, we developed a layered fabric simulation starting from the surface level, then moving deeper into the fabric structure, fibers, and individual threads allowing us to visually translate the idea of deep cleaning at a microscopic level through macro 3D shots.
The team divided the product window shots among several artists, covering modeling, simulation, texturing, rendering, and compositing.
Our technical pipeline included:
Our technical pipeline included:
- Blender 3D for animation and final rendering
- Houdini for detailed fabric and fiber simulations
- Particle simulations for the dirt-lifting process in Blender, combined with live-action footage
- After Effects for floral petal effects to enhance the sense of freshness and fragrance
This project taught us a great deal about managing complex simulations while staying flexible to agency and client feedback throughout the production process.
Enjoy the 3D shots we created each one represents a blend of technical exploration and visual storytelling behind what appears to be a simple product message.
Below are several product window shots, along with behind-the-scenes captures from our 3D production process.
Thank you for watching. Feel free to reach out if you’d like to discuss the work.
-CREDITS-
CLIENT : PT. Multi Indomandiri
PRODUCT : So Klin Liquid Nature Detox
TITLE : Soklin Liquid Nature Fresh Detox
DURATION : 30s
DIRECTOR : KL Khoo
AGENCY : JJ Indonesia
PH : Restless
POST PROD : Mastermind Studio
PRODUCT : So Klin Liquid Nature Detox
TITLE : Soklin Liquid Nature Fresh Detox
DURATION : 30s
DIRECTOR : KL Khoo
AGENCY : JJ Indonesia
PH : Restless
POST PROD : Mastermind Studio
