AI Stillomatic Concept Ads
Prototyping & Exploration
"Floridina, Kesegaran untuk Inspirasimu"
A 15-second ad, made in one day with AI
The goal was simple: a short 15-second ad that sells freshness as a source of inspiration, built around Floridina and its tagline, “Kesegaran untuk Inspirasimu.”
Starting with AI video
I first developed the concept with Claude and asked it to write a prompt for a full 15-second video. The results were hard to control. Timing, speed and camera angles never came out the way I wanted.
I first developed the concept with Claude and asked it to write a prompt for a full 15-second video. The results were hard to control. Timing, speed and camera angles never came out the way I wanted.
Switching to a storyboard
So I changed my approach. I built a storyboard with GPT Image 2.5 and prompted each frame as a high-resolution image. Each frame then became a keyframe for its own video shot.
So I changed my approach. I built a storyboard with GPT Image 2.5 and prompted each frame as a high-resolution image. Each frame then became a keyframe for its own video shot.
Putting it together
I brought all the shots into After Effects to fine-tune the timing, speed and duration, and added some light compositing. For the music, I created a jingle in Suno with my own lyrics and a chosen music style.
I brought all the shots into After Effects to fine-tune the timing, speed and duration, and added some light compositing. For the music, I created a jingle in Suno with my own lyrics and a chosen music style.
What I learned
After this one-day experiment, I think a hybrid approach would give a much stronger result: CGI for the packaging to control every product detail, real talent on location, proper editing, compositing and music. As it stands, the result feels like a stillomatic or a budget-friendly digital ad, but with more prompting practice and newer AI models, I may be able to push it further.
After this one-day experiment, I think a hybrid approach would give a much stronger result: CGI for the packaging to control every product detail, real talent on location, proper editing, compositing and music. As it stands, the result feels like a stillomatic or a budget-friendly digital ad, but with more prompting practice and newer AI models, I may be able to push it further.
Soklin liquid nature,
"Bersih tuntas dari alam, lembut di tangan"
"Bersih tuntas dari alam, lembut di tangan"
The Brief
A 15-second vertical (9:16) stillomatic commercial for So Klin Liquid Nature, Green Tea & Jasmine, by Wings Care. Our audience is young, active moms aged 25–30, so the spot had to land fast, feel calm and premium, and still prove the detergent works.
A 15-second vertical (9:16) stillomatic commercial for So Klin Liquid Nature, Green Tea & Jasmine, by Wings Care. Our audience is young, active moms aged 25–30, so the spot had to land fast, feel calm and premium, and still prove the detergent works.
The Concept
“Kekuatan dari Alam” (Power from Nature) brings together two ideas that usually feel opposite: gentle and natural, and strong cleaning. Instead of a lab demo or a before/after split screen, we show cleaning power through nature imagery, so freshness and strength come across as one feeling. It’s a natural fit for a “Nature” product line made for moms who want something safe and effective.
“Kekuatan dari Alam” (Power from Nature) brings together two ideas that usually feel opposite: gentle and natural, and strong cleaning. Instead of a lab demo or a before/after split screen, we show cleaning power through nature imagery, so freshness and strength come across as one feeling. It’s a natural fit for a “Nature” product line made for moms who want something safe and effective.
The Process
1. Concept development. We shaped the idea, story beats and visual direction together with Claude.
2. Storyboarding. The concept was turned into a visual storyboard using GPT Image 2.5, mapping out every moment of the 15 seconds.
3. Keyframe creation. Each storyboard frame was regenerated as a high-resolution image.
4. Selection and refinement. The strongest frames were chosen and polished in Photoshop for consistency and detail.
5. Bringing frames to life. Each final keyframe was animated into a short video clip.
6. Music. The soundtrack was generated in Suno by describing the style, mood and duration we wanted.
7. Voice-over. The narration was produced with ElevenLabs.
8.Final assembly. All the pieces (visuals, music and voice) were combined, timed and finished in After Effects.
"Dari kentang asli, jadi snack ala resto"
The concept
The idea is a farm-to-pack journey. The ad follows one potato from the field to the finished product, so the viewer sees the “real potato” claim happen instead of only hearing it. The tagline then sums up the change: Dari Kentang Asli (from real potatoes) → Jadi Snack ala Resto (into a restaurant-style snack).
After locking the concept, I turned it into a storyboard using GPT Image 2.5, then regenerated every frame as a high-resolution image. In Photoshop, I picked the strongest frames and refined them for consistency before animating each keyframe into video. The soundtrack was generated in Suno from a description of the style, mood and duration I wanted, and the voice-over was produced in ElevenLabs. Once every element was ready, I brought it all together in After Effects, timing visuals, music and voice into the final 15-second spot.
After locking the concept, I turned it into a storyboard using GPT Image 2.5, then regenerated every frame as a high-resolution image. In Photoshop, I picked the strongest frames and refined them for consistency before animating each keyframe into video. The soundtrack was generated in Suno from a description of the style, mood and duration I wanted, and the voice-over was produced in ElevenLabs. Once every element was ready, I brought it all together in After Effects, timing visuals, music and voice into the final 15-second spot.
